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Notes on growing apps
Hooks, formats, testing and what is working right now for consumer apps.
What's most likely to affect your video performance?
Video performance follows a few key levers. The five that matter most on TikTok and Instagram Reels, and the order to fix them in.
Read the postWhat each view range means on TikTok
Under 200, 200 to 1,000, 1,000 to 10,000 or over 10,000 views: what each range usually tells you about your account and content, and what to do next.
Read the postAudio choice: why it matters more than you think
The sound you pick sets the mood before anyone reads a word. How to choose audio that fits your niche, your message and your pacing.
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